Modern Curiosity Kids | Lauren Edison Design

Brybelly

Modern Curiosity Kids Brand

Brand Identity

Packaging Design

Art Direction

Retail Product Development

Modern Curiosity Kids is an educational brand that covers core subjects like math, science, and language, but also expands into under-served subjects such as American Sign Language. The focus of Modern Curiosity Kids is to help teachers enhance their classrooms with teaching tools or parents looking for a way to help their child get ahead.

When approaching the brand foundation, the goal was to create an identity that was modern, engaging, and bold. In order to achieve that, I utilized bright juicy colors contrasted with modern black & white patterns and clean geometric typography.

Branding

The research behind these brand identity decisions showed that bright colors help learners increase their attention levels on certain information while the black & white framing ensured cognitive processing would not be overloaded with too much information. In short, the colors engage the learner while the patterns keep the information processing simple.

Packaging

To put the brand foundation in action, I created product-first packaging that was successfully differentiated from competitors in the saturated education categories on common e-commerce marketplaces as well as on the retail shelf.