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Hello there!

About Me

I am an art director & creative designer with more than 10 years of experience in omnichannel production & brand design for a wide array of consumer brands. I am passionate about leading the creative vision of our brands and connecting with our customers in fresh & impactful ways.

 

Outside of design I enjoy reading with my book club, playing D&D and other tabletop games, hanging out with my cat Birdie, working on home design projects, and exploring all the hidden gems my city of Indianapolis has to offer with my husband, Zach.

Experience

I earned my BFA in Graphic Design from Indiana University - Bloomington in 2014. At IU, I grew as a designer through the Graphic Design Club, participating in work-study at the Hamilton Wood Type & Printing museum in Two Rivers, Wisconsin, working as a Summer Design Intern at the WonderLab Science Museum, and working 3 years as a Creative Advertising Designer for the Indiana Daily Student Newspaper.

 

I spent the past 8 years in-house managing retail product development projects from concept to market release. I supported the brand messaging of multiple brands simultaneously across multiple touchpoints & platforms, including packaging, retail product, and digital marketplace assets. I established brand standards, internal asset organization, and provided art direction to ensure all projects adhered to brand guidelines. I regularly collaborated with internal partners, including Product Development and Sales teams to ensure the success of design deliverables.

 

I have an expert-level attention to detail and am adept at managing complex projects. I am really in my element when creating deliverables that align with the brand strategies to enhance the customer experience and drive business growth. I consider myself a tinkerer and arranger. I love to refine the inner workings of a design system to ensure it runs smoothly from concept to the finished product. I am thorough, reliable, responsible, organized, and will carry a project to the finish line with dedication. I bring a wealth of expertise to each project I touch and am committed to driving design projects to success.

Skills

  • Art Direction

  • Production Management

  • Project Management

  • Branding & Identity

  • Retail Packaging

  • Retail Product Development

  • Layout Design

  • Retail Presentation Design

  • Digital Marketplace Advertising & Design

  • Email Marketing Design

  • Photo Styling

  • Image Retouching

  • SOP & Process Development

  • UI/UX Design

Tools

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Figma

  • Klaviyo

  • Google Suite

  • Microsoft Office Suite

  • CaptureOne

Contact

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