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Hello there!

About Me

I am a senior graphic designer with more than 10 years of experience in omnichannel production & brand design for a wide array of brands. I am passionate about leading brands to success through solution-oriented and user-focused design strategy.

 

Outside of design I enjoy reading with my book club, playing D&D and other tabletop games, hanging out with my cat Birdie, working on home design projects, and exploring all the hidden gems my city of Indianapolis has to offer.

Experience

I earned my BFA in Graphic Design from Indiana University - Bloomington in 2014. At IU, I grew as a designer through the Graphic Design Club, participating in work-study at the Hamilton Wood Type & Printing museum in Two Rivers, Wisconsin, working as a Summer Design Intern at the WonderLab Science Museum, and working 3 years as a Creative Advertising Designer for the Indiana Daily Student Newspaper.

 

I spent the past 8 years in-house managing retail product development projects from concept to market release. I supported the brand messaging of multiple brands simultaneously across multiple touchpoints & platforms, including packaging, retail product, and digital marketplace assets. I established brand standards, internal asset organization, and provided art direction to ensure all projects adhered to brand guidelines. I regularly collaborated with internal partners, including Product Development and Sales teams to ensure the success of design deliverables.

 

I have an expert-level attention to detail and am adept at managing complex projects. I am really in my element when creating deliverables that align with the brand strategies to enhance the customer experience and drive business growth. I consider myself a tinkerer and arranger. I love to refine the inner workings of a design system to ensure it runs smoothly from concept to the finished product. I am thorough, reliable, responsible, organized, and will carry a project to the finish line with dedication. I bring a wealth of expertise to each project I touch and am committed to driving design projects to success.

Skills

  • Art Direction

  • Production Management

  • Project Management

  • Branding & Identity

  • Retail Packaging

  • Retail Product Development

  • Layout Design

  • Retail Presentation Design

  • Digital Marketplace Advertising & Design

  • Email Marketing Design

  • Photo Styling

  • Image Retouching

  • SOP & Process Development

  • UI/UX Design

Tools

  • Adobe Illustrator

  • Adobe InDesign

  • Adobe Photoshop

  • Figma

  • Klaviyo

  • Google Suite

  • Microsoft Office Suite

  • CaptureOne

Contact

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