Hello there!
About Me
I am a senior graphic designer with more than 10 years of experience in omnichannel production & brand design for a wide array of brands. I am passionate about leading brands to success through solution-oriented and user-focused design strategy.
Outside of design I enjoy reading with my book club, playing D&D and other tabletop games, hanging out with my cat Birdie, working on home design projects, and exploring all the hidden gems my city of Indianapolis has to offer.
Experience
I earned my BFA in Graphic Design from Indiana University - Bloomington in 2014. At IU, I grew as a designer through the Graphic Design Club, participating in work-study at the Hamilton Wood Type & Printing museum in Two Rivers, Wisconsin, working as a Summer Design Intern at the WonderLab Science Museum, and working 3 years as a Creative Advertising Designer for the Indiana Daily Student Newspaper.
I spent the past 8 years in-house managing retail product development projects from concept to market release. I supported the brand messaging of multiple brands simultaneously across multiple touchpoints & platforms, including packaging, retail product, and digital marketplace assets. I established brand standards, internal asset organization, and provided art direction to ensure all projects adhered to brand guidelines. I regularly collaborated with internal partners, including Product Development and Sales teams to ensure the success of design deliverables.
I have an expert-level attention to detail and am adept at managing complex projects. I am really in my element when creating deliverables that align with the brand strategies to enhance the customer experience and drive business growth. I consider myself a tinkerer and arranger. I love to refine the inner workings of a design system to ensure it runs smoothly from concept to the finished product. I am thorough, reliable, responsible, organized, and will carry a project to the finish line with dedication. I bring a wealth of expertise to each project I touch and am committed to driving design projects to success.
Skills
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Art Direction
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Production Management
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Project Management
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Branding & Identity
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Retail Packaging
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Retail Product Development
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Layout Design
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Retail Presentation Design
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Digital Marketplace Advertising & Design
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Email Marketing Design
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Photo Styling
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Image Retouching
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SOP & Process Development
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UI/UX Design
Tools
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Adobe Illustrator
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Adobe InDesign
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Adobe Photoshop
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Figma
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Klaviyo
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Google Suite
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Microsoft Office Suite
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CaptureOne
Contact
Email - LJEdison@icloud.com