Hauntlook | Lauren Edison Design

Brybelly

Hauntlook Brand Assets

Brand Identity

Packaging Design

Art Direction

Retail Product Development

Hauntlook is the go-to source for all your Halloween party needs. Our selection of party accessories, toys, and decor are carefully designed to bring the spookiest vibes and most creative ideas to your celebrations.

We specialize in creating one-of-a-kind experiences that will make your special occasion unforgettable. From unique decorations to festive costumes, we have everything you need to make your Halloween party a success. Let us help you create the perfect Halloween atmosphere that will thrill your guests.

Branding

The research behind these brand identity decisions showed that bright colors help learners increase their attention levels on certain information while the black & white framing ensured cognitive processing would not be overloaded with too much information. In short, the colors engage the learner while the patterns keep the information processing simple.

Packaging

To put the brand foundation in action, I created product-first packaging that was successfully differentiated from competitors in the saturated education categories on common e-commerce marketplaces as well as on the retail shelf.